How to write a WeChat article: 10 days of hot topics and structured writing guide for the entire Internet
In the era of information explosion, if WeChat articles want to stand out, they must keep up with hot topics and master structured expression skills. This article will combine the hot topics on the Internet in the past 10 days to break down the WeChat article creation methodology for you.
1. List of hot topics on the entire network in the past 10 days (data source: comprehensive Baidu/Weibo/Douyin hot list)
| Ranking | Topic Category | Specific hot spots | heat index |
|---|---|---|---|
| 1 | Social and people's livelihood | Controversy over college entrance examination scores | 9.8M |
| 2 | Technology digital | Apple Vision Pro first test | 8.7M |
| 3 | Entertainment film and television | "Fengshen" movie peripherals are on sale | 7.2M |
| 4 | Health and wellness | Health Guide for Dog Days | 6.5M |
| 5 | international current affairs | French riots follow-up | 5.9M |
2. Four entry points for selecting hot topics
1.controversial interpretation: Such as the educational equity issues behind the college entrance examination scores
2.Technical teardown:Visual explanation of Vision Pro’s AR technology principles
3.Cultural origin: Excavation of traditional cultural elements of Fengshen IP
4.Practical guide: Health regimen corresponding to different body types during the dog days of summer
3. WeChat article structure template
| module | Word count ratio | key elements |
|---|---|---|
| Eye-catching title | 5% | Numbers + hot words + value points |
| Hotspot introduction | 15% | Latest events + data support |
| In-depth analysis | 40% | 3 points + cases |
| user interaction | 20% | Voting/Q&A/Benefits |
| Action guidance | 20% | Pay attention to words + QR code |
4. Hot content conversion skills
1.data visualization: Presenting the French riots with a timeline + map
2.comparative analysis: Compare the relationship between college entrance examination scores and admission rates in various provinces
3.UGC integration: Collect netizens’ creative second-hand content about “Feng Shen”
4.localized grafting: Combining Dog Day health care with local food customs
5. Five paradigms of popular titles
| type | Case | Applicable scenarios |
|---|---|---|
| Suspense | "Vision Pro experience report: Apple did not mention these shortcomings" | Technology Review |
| digital | "7 health misunderstandings you must know in the dog days of summer" | Health science |
| Conflict style | "The college entrance examination score line has skyrocketed. Where will the poor students go?" | social issues |
| guide style | "2023 latest version: Comprehensive list of WeChat article formatting specifications" | Tool tutorial |
| Hotspot | "The cultural code behind the sold-out merchandise of "Fengshen"" | Entertainment analysis |
6. Three key indicators of content optimization
1.length of stay: Control the reading pace with section headings and illustrations
2.Share rate: Design incentive mechanisms such as "forward information packages"
3.conversion rate:Set conversion anchor points at 50% and 80% of the article
7. Tool recommendation
• Hot spot monitoring: New List/Qingbo Index
• Typesetting tool: Xiumi/135 Editor
• Data visualization: Flourish/Digit chart
By mastering hot spot capture and structured expression, combined with continuous content iteration and optimization, you can create popular WeChat articles that are both timely and disseminating. Remember: good content = hot insights × user value × communication design.
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