What kind of store can I open with around 100,000? Inventory of popular small-cost entrepreneurial projects in 2024
In the recent hot topic of small-cost entrepreneurship on the Internet, many netizens are concerned about how to open a store with a budget of 100,000 yuan. This article combines the analysis of social platform data in the past 10 days to sort out 6 projects with high feasibility and quick returns, and attaches a detailed comparison table for reference.
1. Analysis of popular store opening trends in 2024

According to Douyin, Xiaohongshu, and Baidu index data (January-February 2024), lightweight catering, community services, and healthy consumption have become the three major growth tracks. inPrepared dish specialty storeSearch volume increased by 180% year-on-year.Pet fresh food bakingThe topic has been played more than 300 million times.
| Project type | Start-up capital | average monthly profit | Payback cycle |
|---|---|---|---|
| Community milk tea stall | 80,000-120,000 | 15,000-30,000 | 4-8 months |
| Smart car wash point | 60,000-100,000 | 0.8-20,000 | 6-10 months |
| Pre-prepared dish pick-up cabinet | 50,000-90,000 | 10,000-25,000 | 3-6 months |
| pet snack workshop | 70,000-110,000 | 12,000-20,000 | 5-8 months |
| 24-hour self-service gym | 90,000-150,000 | 18,000-35,000 | 8-12 months |
| Community group buying station | 30,000-80,000 | 0.6-15,000 | 2-5 months |
2. Detailed explanation of key recommended projects
1. Community milk tea stall (80,000-120,000)
Recently, Xiaohongshu's #mini milk tea shop topic has reached 120 million views. It adopts the "stall + takeaway" model and can operate with an area of only 15 square meters. Recommended franchise brands such as Mixue Bingcheng and Tianlala, with an average daily cup volume of 150+ can earn a monthly income of 25,000.
2. Pre-prepared vegetable pick-up cabinet (50,000-90,000)
Baidu Index shows that the search volume of "prepared dishes" increased by 75% week-on-week, which is suitable for community/office building distribution. Cooperate with the local central kitchen to set up smart thermostatic cabinets, and the gross profit margin can reach 60%.
3. Guide to avoid pitfalls
• Be wary of the "0 franchise fee" scam (recent Weibo exposure +200%)
• Give priority to brands with more than 3 successful cases
• Rent is controlled within 10% of monthly turnover
• Must apply for "Food Business License" and other qualifications
4. References to successful cases
A post-90s entrepreneur in Hangzhou opened a pet fresh food store with RMB 98,000. He sold 200 orders a day through Douyin live broadcast and paid back his investment in three months. The key points are:
1. Focus on the "no additives" health concept
2. Establish consignment cooperation with 5 nearby pet stores
3. Launch 1 new product every week to test market response
5. Recommendation on budget allocation of RMB 100,000
| Expenditure items | Proportion | Remark |
|---|---|---|
| Venue deposit | 15% | It is recommended to sign a 1-year contract |
| Equipment procurement | 35% | Prioritize used equipment |
| first batch of raw materials | 20% | Control the dosage for 15 days |
| Brand packaging | 10% | Including LOGO design, etc. |
| Reserve fund | 20% | Maintain for at least 3 months |
Summarize:A store with a budget of 100,000 yuan needs to focus on the "small but beautiful" model, focusing on the immediate needs of the community and healthy consumption. It is recommended to conduct market research for three months first, test product acceptance by setting up stalls, and then decide on the specific store format.
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