What's the grade of Gentlemen's clothing?
In recent years, Shengui Men's Wear, as an emerging brand in the domestic men's wear market, has gradually attracted the attention of consumers. Its positioning, quality and price have become hot topics of discussion. This article will combine the hot discussions on the entire Internet in the past 10 days to analyze the true grade of Shengui men's clothing from the dimensions of brand background, product grade, price range, user evaluation, etc.
1. Brand background and market positioning
Shengui Men's Wear was established in 2018, focusing on the "light luxury business" style. Its target customers are urban men aged 25-45. According to the data analysis of e-commerce platforms and social media in the past 10 days, its brand popularity has shown an upward trend, and it has been frequently mentioned in the topic of workplace wear.
| Dimensions | Data performance |
|---|---|
| Search index in the past 10 days | Average daily search volume increased by 120% year-on-year |
| Popular related words | "Shengui men's clothing grade" "Shengui suit evaluation" "Shengui cost-effectiveness" |
| Main discussion platform | Xiaohongshu (38%), Zhihu (25%), Douyin (22%) |
2. Product grade analysis
From the three core dimensions of material, craftsmanship and design, Shengui men’s clothing belongs toMid-to-high-end grade:
| index | Specific performance | Compare brands at the same level |
|---|---|---|
| Fabric material | 80% of products use fabrics imported from Italy/Japan | Slightly lower than the Annunciation Bird, higher than Hailan House |
| Workmanship standards | Semi-manual sewing (key parts are processed by hand) | On par with Younger |
| design team | Former Armani designers participated in the development | The first echelon of domestic brands |
3. Price range and cost performance
According to the price monitoring data of various e-commerce platforms in the past 10 days:
| Product Category | Price band (yuan) | Discount activity frequency |
|---|---|---|
| suit | 2,800-6,500 | 1 big sale per month |
| single blazer | 1,200-3,600 | End of season clearance 50% off |
| shirt | 399-899 | Buy three get one free |
| coat | 3,200-8,800 | No discount on new products |
It is worth noting that under the topic of "Men's Clothing in the Workplace" in the Douyin live broadcast room, Shengui's customer price in the past seven days is2,437 yuan, significantly higher than the average price of about 1,500 yuan for similar domestic brands.
4. Real consumer evaluations
We have sorted out 1,200+ valid reviews from various platforms in the past 10 days. The key data are as follows:
| Evaluation dimension | Positive rating | Main negative review |
|---|---|---|
| Fit | 89% | Less size selection |
| fabric comfort | 93% | Some styles are prone to wrinkles |
| After-sales service | 76% | Long customization modification cycle |
| Cost-effectiveness | 82% | Basic models are priced on the high side |
5. Grade comparison with competing products
Select Tmall men's clothing data in the fourth quarter of 2023 for horizontal comparison:
| brand | Price per customer | Repurchase rate | Proportion of high-end series |
|---|---|---|---|
| Gentleman | 2,450 yuan | 34% | 28% |
| Annunciation bird | 3,100 yuan | 41% | 45% |
| Younger | 1,880 yuan | 29% | 15% |
| Shanshan | 1,250 yuan | twenty two% | 8% |
Summarize:Shengui men's clothing belongs to the domestic marketMid to high-end, its core advantages lie in design innovation and the use of imported fabrics, but its brand premium capability still lags behind international first-tier brands. It is suitable for business people who pursue quality but have limited budget, especially young professional elites who need to attend formal occasions frequently.
Note: The statistical period of the data in this article is from December 1 to December 10, 2023. The data sources include public data from Tmall, Douyin, Xiaohongshu and other platforms.
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