What brand of backpack is best for middle school students? Popular Brand Recommendations and Purchasing Guide in 2023
As the new semester approaches, backpacks for middle school students have become a hot topic for parents and students. This article combines the hot topics on the Internet in the past 10 days to analyze the key points for purchasing backpacks for middle school students from the dimensions of brand reputation, price, function, etc.
1. Top 5 popular backpack brands for middle school students in 2023

| Ranking | brand | Popular series | price range | Core advantages |
|---|---|---|---|---|
| 1 | JanSport | Right Pack/SuperBreak | 300-600 yuan | Lightweight design + lifetime warranty |
| 2 | Herschel | Classic/Little America | 400-900 yuan | Fashionable appearance + magnetic buckle design |
| 3 | Xiaomi | Minimalist Urban Series | 99-299 yuan | High cost performance + waterproof fabric |
| 4 | national geographic | Earth-Future Series | 200-500 yuan | Ergonomic straps + reflective strips |
| 5 | Anello | Gold bag series | 300-800 yuan | Large capacity + Japanese design |
2. Key indicators for middle school students to purchase backpacks
| indicator | Recommended standards | Things to note |
|---|---|---|
| Capacity | 20-30L (junior high school) 25-35L (high school) | A4 textbook + laptop required |
| weight | Empty package ≤1kg | Excess weight affects spinal health |
| Backpack system | Widened shoulder straps + breathable back pad | Need to disperse pressure |
| Waterproof | PU coating or waterproof fabric | Responding to rainy season needs |
| Zoning design | ≥3 functional partitions | Main pocket + computer compartment + front pocket |
3. Recommended combinations for different scenarios
1.Daily commute:JanSport SuperBreak (28L) + document storage bag weighs only 0.7kg, suitable for bus and subway travel.
2.Physical education class requirements:National Geographic backpack + independent shoe compartment design, which can accommodate replacement sports shoes and sportswear.
3.Extracurricular tutoring classes:Herschel Settlement backpack has a built-in 15-inch computer compartment, suitable for carrying a tablet.
4. Insights into consumer trends
According to e-commerce platform data, there are three new trends in backpack purchasing for middle school students:
1.Smart accessory integration:15% of products have added USB charging port designs, and brands such as Xiaomi have launched backpacks that support positioning functions.
2.Environmentally friendly material upgrade:Sales of products using recycled polyester fiber increased by 40% year-on-year, and JanSport’s new Eco series uses 100% recycled materials.
3.Personalized customization:The unit price of brands that provide letter embroidery services has increased by 25%, and they are especially popular among junior high school girls.
5. Guide to purchasing pit avoidance
1. Be wary of "stress-reducing and spine-protecting" propaganda: Some low-priced products are only implemented through thickened back pads, and actually lack scientific support design.
2. Pay attention to size restrictions: Some schools have clear regulations on the length, width and height of backpacks. It is recommended to understand the school regulations in advance.
3. Functionality > Appearance: Surveys show that 70% of middle school students pay more attention to practical functions than appearance after using them for 3 months.
4. Comparison of after-sales policies: Brands such as JanSport and Herschel provide lifetime warranties, while fast fashion brands usually only have a three-month warranty.
Summary:The selection of backpacks for middle school students should take into account health, practicality and cost-effectiveness. It is recommended to give priority to basic models of professional backpack brands and choose appropriate capacity and functional designs based on actual usage scenarios. Regular cleaning and maintenance can extend the service life of the backpack by 2-3 years.
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